Boost Employee Engagement and Retention the Easy Way: Volunteering
I know your plate is overflowing and finding ways to engage and retain employees can be a challenge. Like one of those challenges that keeps moving to the bottom of your list because it requires brain power and you only have enough energy to focus on what needs to get done today. But guess what? I have one simple solution that can create a more loyal and motivated workforce: volunteering.
According to Charities.org, volunteerism is the second-most important component of all employee engagement programs. And the most successful organizations understand the importance of having a structured program for thoughtful planning and execution. In 2022, 84% of companies offer flexible scheduling or paid time off for their employees’ volunteer opportunities.
Employee volunteer programs are part of your corporate social responsibility, employee engagement strategy, community relations efforts, and your employer brand. If done well, your company can play an important role in building nonprofit capacity, engaging employees, serving stakeholders, meeting social impact goals, and ensuring your company’s sustainability – not to mention all the positive impact you will have on the community.
Here’s five ways your employee volunteer program can help boost engagement and retention:
Unleash the Power of Purpose
Tired, disengaged employees are a drain on productivity, and you don't need that headache. Community volunteering gives your employees a sense of purpose. It's a chance for them to step away from their daily grind and make a real, positive impact on the world. This newfound sense of purpose can spill over into their work, leading to increased job satisfaction and productivity.
Team Building Like Never Before
Forget trust falls and awkward team-building exercises. Volunteering together in the community is a natural way for your team to bond. They'll work side by side, overcome challenges, and celebrate small victories together. The friendships and connections formed during these activities can lead to a more cohesive and loyal workforce.
Boosting Employee Well-being
Overworked employees are stressed employees. Volunteering can provide a welcomed break from their day-to-day routine, reducing stress levels. Plus, helping others can release those feel-good chemicals in the brain, making your employees happier and more content in their roles.
Show Your Company Cares
In today's world, employees want to work for companies that make a difference. By supporting and promoting community volunteering, your company shows it cares about more than just profits. It demonstrates a commitment to social responsibility, which can be a huge draw for job seekers and an incentive for existing employees to stick around.
Elevate Your Employer Brand
An employee who volunteers regularly is an employee who can become a brand ambassador. They'll share their positive experiences on social media and with friends and family. This, in turn, enhances your company's reputation and makes you more attractive to both potential hires and customers.
Community volunteering is a win-win strategy for companies looking to maximize their revenue by boosting employee engagement and retention efforts. Give your employees a purpose, build stronger teams, and watch the well-being and loyalty of your workforce soar. So, what are you waiting for? Let's get your team out there making a difference in your community!